JioHotstar's partnership with Nielsen for ad measurement during IPL 2025 indicates their continued focus on a hybrid revenue model. By providing advertisers with real-time, independent metrics through Nielsen, JioHotstar aims to boost advertising revenue while still offering some free content, despite new subscription tiers.
from Times of India https://ift.tt/FS2rDeM
from Times of India https://ift.tt/FS2rDeM